Benoît grew up on the beach in San Juan, where he spent his early years on movie and commercial sets, drawing storyboards while juggling coconuts and working on his tan. He studied filmmaking in New York, and immediately found success as an editor on a variety of spots, shorts, and music videos. Ben soon made the jump to directing, and has shot campaigns for global brands such as AT&T, McDonald's, Coca-Cola, Honda, Toyota, Ford, Nestlé, Walgreens, and Visa, to name a few.
With a focus on emotional stories that warm the heart, Benoît's commercials and branded content have won awards at Cannes Lions, Ad Age, New York Festivals, El Sol, El Ojo de Iberoamérica, Festival Cúspide, Festival Caribe, and others. His films have been showcased in SHOTS, Latin Spots, Ad Latina, Noisey, and more. Above all, he cultivates a truly collaborative approach between clients, agencies, and crew.
Based in NYC, Ben spends his free time perfecting a secret recipe for the ultimate pizza. His pepperoni pie has earned him several marriage proposals, and an arrest warrant in Italy.
Carlos Larrieu / Alfredo Castellanos
Jochi Melero, residing in Puerto Rico, is widely known for his directorial work of international & local Television Advertising campaigns, documentaries on luminaries of Latin American artists, music video productions and independent short films.
As Director of Photography, Jochi Melero's minimalistic approach in cinematography is achieved through classical methods utilizing natural light factoring in the right time of day, organic camera movements and adapting to any environmental situations.
His repertoire of visual styles is largely influenced by neorealism, spanish baroque and impressionism, medieval and tribal art.
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Joaquín es un director ideal para campañas que buscan conectar con el público con narrativas cautivadoras, o la representación de personajes con profundidad, ya sean cómicos o serios.
A pesar de ser relativamente nuevo en la industria publicitaria, es un experto contador de historias. Con un inagotable imaginario le da vida a paisajes visuales con meticuloso detalle.
Un narrador bien versado en las sutilezas de la vida, encuentra inspiración en sus paradojas, ironías y el azar para crear películas, obras de teatro, videos, y experiencias en vivo que resuenan con las complejidades de la experiencia humana.
Con un tapiz de herencia mexicana y puertorriqueña, teje historias que trascienden fronteras. Su experiencia de vivir, trabajar y enseñar en Cuba, la República Dominicana, Estados Unidos, y Puerto Rico enriquece su trabajo, reflejando una profunda comprensión de diferentes culturas.
Con una actitud optimista y enérgica, Joaquín ha demostrado ser un líder empático y creativo que desafía expectativas y prospera ante un buen desafío.
Joaquín is an ideal director for campaigns seeking to connect with the audience through captivating narratives or the portrayal of characters with depth, whether comedic or serious.
Despite being relatively new to the advertising industry, he is an expert storyteller. With an inexhaustible imagination, he brings visual landscapes to life with meticulous detail.
A storyteller well-versed in the subtleties of life, he finds inspiration in its paradoxes, ironies, and chance occurrences to create films, plays, videos, and live experiences that resonate with the complexities of the human experience.
With a tapestry of Mexican and Puerto Rican heritage, he weaves stories that transcend borders. His experience of living, working, and teaching in Cuba, the Dominican Republic, the United States, and Puerto Rico enriches his work, reflecting a deep understanding of different cultures.
With an optimistic and energetic attitude, Joaquín has proven to be an empathetic and creative leader who challenges expectations and thrives in the face of a good challenge.
NYU Tisch Undergraduate Film & TV alum and WIF/GM Latina Acceleration Grant recipient, Michelle Malley Campos is an award-winning writer-director with over a dozen short films and music videos under her belt and over a decade of experience in the film industry. A Puerto Rico native, she moved back to the island upon graduating and quickly established herself as a prominent young director while keeping busy with everything from founding a community cinema series to participating in film workshops for disadvantaged youths to backpacking the world for a year. She is a member of the Director’s Guild of America, having worked as an Assistant Director on a long list of Hollywood films and TV Series, and has written 4 feature-length screenplays, her latest one winning development funding from Ibermedia in 2019.
Although working towards entering pre-production phase for her first feature film "All the Things Left Unsaid", Malley Campos revels in the short subject and enjoys creating rounded, poignant stories with a concise duration. She naturally gravitated to directing commercials in 2016 and aims to travel the world through the ever constant language of advertising.
In her free time she makes the cutest glasses out of repurposed beer bottles.
Jose is a fashion, portrait and food photographer. He studied photography back when it was analogue at the Newhouse School of Public Communications in Syracuse University. When he graduated and came back home, he started a 30 year old successful career in advertising, making memorable work for Toyota, Banco Popular, Claro, P&G, Colgate Palmolive, and many others. His strategic thinking has let him to win awards in many festivals such as Cannes, FIAP, Clio, El Sol, New York Festivals, amongst others.
2 years ago, he decided to take up the camera again, and haven’t stopped working since with the Island’s top fashion designers like David Antonio, José Raúl Moda, Luis Antonio; talent management houses such as Element Optima, Khrone, Chromo, among others; and has shot fashion editorials for Imagen, In Puerto Rico Magazine and Revista Lujo.
We are proud to represent this new talent.
Jose
