Benoît grew up on the beach in San Juan, where he spent his early years on movie and commercial sets, drawing storyboards while juggling coconuts and working on his tan. He studied filmmaking in New York, and immediately found success as an editor on a variety of spots, shorts, and music videos. Ben soon made the jump to directing, and has shot campaigns for global brands such as AT&T, McDonald's, Coca-Cola, Honda, Toyota, Ford, Nestlé, Walgreens, and Visa, to name a few.
With a focus on emotional stories that warm the heart, Benoît's commercials and branded content have won awards at Cannes Lions, Ad Age, New York Festivals, El Sol, El Ojo de Iberoamérica, Festival Cúspide, Festival Caribe, and others. His films have been showcased in SHOTS, Latin Spots, Ad Latina, Noisey, and more. Above all, he cultivates a truly collaborative approach between clients, agencies, and crew.
Based in NYC, Ben spends his free time perfecting a secret recipe for the ultimate pizza. His pepperoni pie has earned him several marriage proposals, and an arrest warrant in Italy.
Carlos Larrieu / Alfredo Castellanos
Born in Montevideo, citizen of Spain, Fernando resides between New York and Moscow. He has lived in Rio de Janeiro, Barcelona, Madrid, Puerto Rico, Los Ángeles and Buenos Aires. Fernando loves traveling and enjoys experiencing different cultures, languages and influences. Fernando studied Film at NYU.
He has worked as a copywriter and a creative director at top agencies: DDB Barcelona, Saatchi and Saatchi Madrid y FCB Puerto Rico, among others, which has helped him understand advertizing from different perspectives. His first feature film, “Fragmentos de Amor”, based on the novel authored by Héctor Abad Faciolince, is estimated to premier mid October of this year.
Jochi Melero, residing in Puerto Rico, is widely known for his directorial work of international & local Television Advertising campaigns, documentaries on luminaries of Latin American artists, music video productions and independent short films.
As Director of Photography, Jochi Melero's minimalistic approach in cinematography is achieved through classical methods utilizing natural light factoring in the right time of day, organic camera movements and adapting to any environmental situations.
His repertoire of visual styles is largely influenced by neorealism, spanish baroque and impressionism, medieval and tribal art.
NYU Tisch Undergraduate Film & TV alum and WIF/GM Latina Acceleration Grant recipient, Michelle Malley Campos is an award-winning writer-director with 10 short films under her belt and over 10 years of experience in the film industry. A Puerto Rico native, she moved back to the island upon graduating and quickly established herself as a prominent young director while working in Production on dozens of films, TV series, commercials and music videos. She is a member of the Director’s Guild of America, having worked as an Assistant Director on such films and TV Series as Masterminds, Cocaine Cowboys, Mozart in the Jungle and Mag Dogs, among others. She has participated in several educational initiatives giving writing and directing workshops to high school kids. Her latest short film, “In Pieces”, enjoyed exposure at the 68th Cannes Film Festival and is currently traveling the festival circuit.
Although working towards directing features with two finished screenplays and two more in the writing process, Malley Campos revels in the short subject and enjoys creating rounded, poignant stories with a concise duration. She has naturally gravitated to directing commercials as she continues to write her screenplays and hopes to travel the world through the ever constant language of advertising.